Surveys

An essential building block of customer-oriented marketing planning is the qualified knowledge of the targeted customer segment. Quantitive surveys deliver important results about the opinions and expectations of customers.

MINDFACTS does not limit its analysis to descriptive results, rather it delivers a recommended course of action for the optimisation of the companies own performance potential.
For sustainable customer relationship management, the customers negative key experiences must be identified and must come under the focus of company measures.

The focus of a survey could be for example:

• Company image analysis
• Determination of customer and staff satisfaction
• Examination of critical incidents
• Competitor benchmarking
• Identification of different target market segments
• Preference evaluation in product development

Whether it's for online surveys or investigations in the classical sense, MINDFACTS will work with you to develop an individual and problem orientated solution!