COPY-EYE
The copy test is one of the best known and most efficient tools of media research.
Mindfacts aims to offer attractive test series (omnibus - multiple clients) with B2B- and B2C-target groups.
Up to ten advertisers can test ads or websites in our biannual test series.
This way costs can be reduced in comparison to exclusive ad hoc studies. Advertisement analyses are now also possible for companies with a smaller budget.
Schedule of 'omnibuses' 2008
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Target group |
Date |
Vacancies |
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| Do-it-yourself |
September 2008 |
10 |
| Outdoor-Sport (Winter) |
September 2008 |
10 |
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COPY-EYE includes registration of eye movements which analysis how well your ad is perceived and identifies the orientation of the target group.
This way, the design of your ad and the specific placements of singles elements can be improved. These are the three stages of the copy test:
- Get the viewer's attention
- Keep the viewer attentive
- Communication of the advertising message
Alternatively we offer an individual design test for websites (omnibus) which identifies in which order and how intense a viewer perceives the different elements of your website. An option would be to determine which website layout is preferred by the test persons.
Do you need a test for a different target group? Please let us know what you think.
We would be happy to send you material about methods, dates and prices. Please contact Patrick Gallitz. Telephone number: +49 89 / 44 45 45 43 or via email: gallitz@mindfacts.de.
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